Bottled water is a con. It makes about as much sense as designer bottled air, but after a few decades on the market, one’s instinct often says to reach for a bottle of Dasani when your mouth’s dry and brain’s half-pickled on a hot day. It’s not water, it’s Water, baby!
Bottled water in Canada comes from aquifers near the Great Lakes, where it’s pumped for $3.71 per million litres by companies that later sell it for a massive profit.